Typografic personality

Typografic personality

Typeface expressing an organization's character and positioning

Corporate Type Faces

People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a specially developed typeface as their corporate handwriting, showing their character and positioning. But whereas a person's handwriting cannot be changed and is a natural reflection of their personality, a corporate typeface is specifically designed and may possess characteristics that reflect the company's ambitions. Typefaces may be developed for many purposes. They may serve as an extension of a brand or be used as a strategic intervention to raise brand recognition. However, by performing these roles, typefaces have developed their own specific values and character in the course of time. 

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Hans P Brandt

Marketing strategist
+31 653 197 827

Stijn van Diemen

Creative strategist
+31 (0)6 420 88 782